Consumer price appeal for 300,000 price points, from $0.01 to $1 million. Select a price range and instantly chart the 10, 20 or 30 most appealing price points. Fine-tune your prices by a few cents and see profits rise 10 or 20%. This innovative software answers pricing questions such as whether $4.95, $4.99 or $5 is a more appealing price to a consumer, and thus likely to generate more sales.